October 2015 Innovation Lunch - Digital Signage!

October’s Innovation lunch was focused on Digital Signs in Higher Education. Christopher Gardner and Mandy Grabowski from the Content Management team presented on their experiences on how to design a digital sign.

Their presentation focused on the best practices for the types of communications and content on a sign. Sign content should focus on the location of the sign and who the audience is. For example, digital signs in a busy hallway should have content that is quickly absorbed in a glance. Digital signs near an elevator, in comparison, can display more detailed information, as the people viewing the sign are standing around for a bit longer.

Mandy and Chris also covered best practices for where to place signs, how to make them readable and accessible, while using content design to draw attention. For example, they discussed not posting signs in areas that may produce glare. They also mentioned the power of animation to draw attention.

Finally, the duo covered the different types of content available to use on the digital signs. They gave examples of signs on campus, illustrating the use of live data, weather, and images. For additional information about the service and its capabilities, please visit the digital signage website: http://www.itcs.umich.edu/digital-signage/